A simple, effective laundry detergent made with thoughtfully chosen ingredients, designed for a clean you can feel good about every day.
Why You’ll Love It
- Simplified formula with fewer, more intentional ingredients
- Designed for everyday laundry—clothing, towels, and linens
- Phthalate-free fragrance in the scents you know and love
- Easy to use with a smooth, pourable consistency
- Lightweight, easy-pour formula that distributes evenly in the wash
What to Expect
Made for day-to-day laundry, including:
- clothing
- sheets and towels
- lightly to moderately soiled loads
Not intended for heavy-duty or heavily soiled items, but perfect for everyday use.
Scents available:
- Blue Lava – Tropical fruits and bright citrus layered with clean green notes for a bold, energizing clean
- Boujee – Juicy fruits, soft florals, and warm amber create an effortlessly upscale, polished clean
- High Society – A floral, woody blend layered with patchouli and vanilla, grounded in a rich musk for a refined, statement-making scent
- Rugged Reserve (previously named Cowboy) – Fresh citrus and crisp greens open into warm woods and subtle spice, finished with deep musk for a clean, bold, and masculine edge
- (Coming Soon) Cashmere – Soft florals melt into warm woods, creamy vanilla, and smooth amber, wrapped in a cozy musk for a warm, comforting, and elevated clean. We’ve updated our Cashmere fragrance to better hold on fabrics. It still features our signature soft amber + cozy musk, now layered with warm woods and vanilla for a deeper, more lasting finish. It is a different fragrance than in our previous detergent.
Ingredients
Purified Water, Decyl Glucoside (plant-based cleanser), Sodium Carbonate, Sodium Lactate, Polysorbate, Phthalate-Free Fragrance
Thoughtfully Made
Formulated in-house with a small number of purposeful ingredients. Nothing unnecessary, just what’s needed for a clean, consistent, beautifully scented result.
Sizes
- 4 oz (Try Me)
- 32 oz
- 1 Gallon
The 4 oz size is a great way to try a scent before committing to a larger bottle.
Use
Use 3 oz (just under 1/2 cup per load). Compatible with standard and HE machines.
Tip: Do not over-dry your clothing. Scent retains best when you remove your garments when they are just dry. Air dried has premium scent retention.